In a world where product performance drives business success, brand identity often struggles to keep up. I’m a Senior Designer & Brand consultant helping fast-moving teams and entrepreneurs turn complexity into clarity.

With over a decade of experience in brand and product design, I collaborate with teams who value depth over trends and execution over aesthetics. My work blends strategic thinking with design precision to build brands that perform, scale, and earn trust.

EXPERTISE

Audits
Baseline audit to launch
Brand diagnosis to evolve or rebrand

Design Solutions
Brand Identity
Guidelines & Toolkits
Art Direction
Editorial Design
Pitch deck Design
Data visualization
Digital product design
Exhibition Design

SELECTED CLIENTS

Gomycode.tn
AfricInvest
Jasminium Capital
Ancora Invest
GIZ
Al Bawsala
Airliquide
Open Startup International (OST)
Laboratoires SAIPH
Laboratoires Teriak
Galien Pharma
Societe Des Semences Selectionnes
Comptoir Multiservices Agricoles
AKA Cosmetics
Freep @MaftFashion
WallStreet English
Tuitec.com
JCexperts.fr

CONTACT

hi@salmaabbassi.com
Based in Calgary. AB Canada

SALMAABBASSI