Backing the bold minds transforming how we learn.
Venture Fund
Visual Identity development
Brand guidelines
Presentation template
While innovative technologies promise to transform education, the traditional VC model—focused on short-term returns—often lacks the incentives to tackle education’s most complex challenges.
Jasminum Capital is a Luxembourg-based venture fund supporting early-stage EdTech startups, founded by a team of startup veterans, fintech innovators, and growth-focused investors.
As Jasminum Capital paves the way for a brighter future, establishing immediate trust while conveying long-term stability was critical. The visual identity was crafted to confidently embody these core values—laying the foundation for a lasting reputation that drives growth and fosters strong partnerships.
At the center of the identity an icon mark, the Jasmin flower, a symbol of potential serves as a strong visual anchor showing how each action—like a single petal on a flower—holds the potential to grow into something much greater.
A petal of promise.
The visual language encapsulates quiet boldness—confident, restrained, and built to scale, capturing Jasminum’s tone and personality. A palette of teals and greens suggests early potential, renewal, and momentum, while a precise layout system and modular grid reflect global rigor and clarity. Generous white space supports focus, allowing ideas to unfold with intent.
Motion is used within imagery with purpose—subtle, directional, and meaningful. It reinforces the brand’s forward energy and evokes a sense of momentum without distraction. Movement suggests progress, transformation, and clarity in action—mirroring the ambitions of the founders Jasminum Capital supports. Whether it’s a shifting light, a slow pan, or a transitional blur, motion helps communicate ideas in progress and the evolving nature of learning itself.
